The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Healing Dice
Agency: The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client: Donate Life America Category: Gaming for Good
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Streaming and Influencer
Love Squad
Agency: Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client: Waoo Category: Streaming and Influencer
Guide Play
Agency: BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client: JBL Category: Craft / Sound Design
#ChasePlayfulness
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: OREO x PAC-MAN Category: Physical Gaming Accessories
The Healing Dice
Agency: The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client: Donate Life America Category: Use of Gaming as a Tool
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México Category: Use of Gaming as a Tool
Award:
2024 Gaming Bronze Pencil
Agency:
The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client:
Donate Life America
Title:
The Healing Dice
Category:
Gaming for Good
Annual ID:
OS24_GA016B
Award:
2024 Gaming Bronze Pencil
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Streaming and Influencer
Annual ID:
OS24_GA010B
Award:
2024 Gaming Bronze Pencil
Agency:
Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client:
Waoo
Title:
Love Squad
Category:
Streaming and Influencer
Annual ID:
OS24_GA011B
Award:
2024 Gaming Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client:
JBL
Title:
Guide Play
Category:
Craft / Sound Design
Annual ID:
OS24_GA017B
Award:
2024 Gaming Bronze Pencil
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
OREO x PAC-MAN
Title:
#ChasePlayfulness
Category:
Physical Gaming Accessories
Annual ID:
OS24_GA015B
Award:
2024 Gaming Bronze Pencil
Agency:
VML Argentina
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Brand Placement
Annual ID:
OS24_GA009B
Award:
2024 Gaming Bronze Pencil
Agency:
VML Argentina
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA012B
Award:
2024 Gaming Bronze Pencil
Agency:
The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client:
Donate Life America
Title:
The Healing Dice
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA013B